As a young American boy growing up in the 70’s Evel Knievel was one of my role models. Aside from being a daredevil Evel possessed a strong understanding of marketing and engaged in a level of shameless self promotion that would have made PT Barnum proud.
Posted in General Social Media by: Michael Gray
Social Media is everything you know and nothing about what you think or do in marketing. Sounds strange eh? It’s true though.
Think about how you approach marketing campaigns today and the picture will become a bit clearer.
Posted in General Social Media by: Brian Solis
After I finished the first draft of this column, I returned to a post from Jeremiah Owyang on how he uses Twitter and noticed my four examples mirrored his first four of seven. It’s understandable, as there are only so many reliable Twitter tools out there, and most avid tweeters have come to a consensus on what’s best. Jeremiah and I are also writing for different audiences, and the column lets me go deeper on how to use a few of these.
Posted in Twitter by: David Berkowitz
Last year it was Facebook. Today’s shiny new object unquestionably is Twitter.
If you haven’t heard of Twitter (it’s now just about in the mainstream), it’s simple to describe:
Posted in Twitter by: Neville Hobson
One of the strength and at the same time, weaknesses of social media is it’s social nature.
Because you are able to broadcast your message across multiple platforms and multiple social networks, you can reach a huge number of people in a very short time.
Posted in General Social Media, Uncategorized by: Andrew Wee
