http://www.socialmediareport.com Just another WordPress weblog Thu, 07 Aug 2008 20:02:32 +0000 http://backend.userland.com/rss092 en Last night, I embarked on the new look of Facebook, and I have to say I am fairly impressed. First of all, I have to give Mark, and the whole Facebook team props, because of the new cosmetic change that they have developed, and how they have handled it. I remember ... http://www.socialmediareport.com/2008/08/07/the-new-face-of-facebook/ You’ll see all types of articles, advice and opinions trying to de-construct the true nature of social media. At its simplest, social media is a conversation between like-minded people using various different software platforms to communicate with each other. What you need to understand first about social networking is that it’s ... http://www.socialmediareport.com/2008/08/05/social-media-etiquette/ I am a FriendFeed fan boy. That is saying a lot, because I am usually pretty critical of everything. The platform is easy to use, and makes the first real concentrated effort towards making a single platform for all social media. One of the main uses I see for FriendFeed is as a ... http://www.socialmediareport.com/2008/08/04/friendfeed-as-a-reputation-management-tool/ The next Olympics is big news, not only for its presence in China and all the rigmarole that’s created, but for the way Olympic news will be broadcast and the steps some Olympic sponsors are taking. With Twitter, Plurck and all the other microblogging apps, we’re going to know ... http://www.socialmediareport.com/2008/08/04/social-media-making-a-big-splash-at-the-olympics/ Facebook, Filkr, Fllxter, Friendster and that's just the F's. Have you ever tried to figure out which of the growing number of social networks deserve your time or which services attract the exact demographic you're looking for? Consultancy Rapleaf has some answers. In a follow up to a study of social ... http://www.socialmediareport.com/2008/08/04/social-networking-by-the-numbers/ Jason Falls asked his followers on Twitter to define social media in two words or less. Here are some of the results: Overrated Relationship Building Communal Interaction Community Building Shared Narcissism Citizen Journalism Confusing Authentic Minutia Scaled Intimacy Serendipitous Networking Movable Relationships Establishing Trust Business Networking Participate. Reciprocate. My two words? Communal platforms. What do you think? Comments http://www.socialmediareport.com/2008/08/04/social-media-defined-in-two-words/ Social media monitoring and social media measurement are two very different things, but I think many of the searchers and social media taggers using those phrases don’t always make the distinction. For some quick insight from a qualified audience, I turned to Twitter and within an hour had about 40 ... http://www.socialmediareport.com/2008/08/04/social-media-monitoring/ For Marketing Pilgrim readers who love data - here is a follow-up to Rapleaf’s social media study. The link has a spreadsheet that you can apply formulas to. The study looked at 49.3 million people on social networks and breaks them down by age and gender. This is good to ... http://www.socialmediareport.com/2008/07/31/social-media-network-study/ July 5th was the five year anniversary of my blog. I started thinking about the bigger issues, and wrote this post on July 8th - and waited until I could get more information (see sidenote on bottom). Ten-plus years ago, I started my career in public relations. One of the first ... http://www.socialmediareport.com/2008/07/31/can-social-media-do-what-it-claims/ You can’t escape social networks or social channels even if you tried to. Facebook, MySpace, Twitter, Plurk, FriendFeed, Orkut, Bebo, LinkedIn - give access channels for strangers to meet and attempt to become your friends. As a marketer, social networks or web 2.0 networks and services give you an opportunity to ... http://www.socialmediareport.com/2008/07/31/succeeding-at-social-media/