Avoiding Social Media
David Meerman Scott has a good post on Web Ink Now that discusses how we try to find reasons to avoid the inevitability of social media. David talks about how we tend to use our own experience (”I don’t read blogs”) or rely on flawed polls (many people don’t know that they are using RSS [...]
To Tweet or Not to Tweet
Last week a number of separate issues came together around Twitter activity and I just had to wonder why some people are in love with Twitter while others are on the side-lines with folded arms and a scowl.
The divide is pretty strong even among social media advocates. Check out this post from Steven Hodson. [...]
Fake Social Media Profiles
Somewhere in the middle of all the drama last week was a discussion on fake social media profiles, and as usual the white hat zealots were ready to crucify anyone associated with them, claiming they were yet another tool disparaging the SEO and internet marketing industry. Well it’s my profession responsibility to provide some examples [...]
The Future of Social Media Predictions
All we do here at Ignite Social Media is social media marketing. So we watch it carefully, looking for trends, what’s coming next, what’s likely to bubble up. And it’s got me thinking. I believe that social media is in its infancy. Not everybody does.
But I’m quite sure we don’t have [...]
Should Social Media Marketing Be Measured?
I read a post from Jake over at 10e20 blog recently with a promising title, “Social Media Marketing is NOT a Direct Response Channel.” I could not agree more. Jake’s point that you should not expect social media to compete with your direct response channels, like pay per click, is 100% valid.
Social media [...]
Social Media Leadership Questioned
Steve Rubel of Edelman wrote a post the other day that got me thinking. His premise was that social media specialists will no longer exist in the near future. Given what we do at Ignite Social Media (we are social media specialists after all), I disagreed, but I’d like to explain why it [...]
The Art of Conversation
We all purport to be social media experts these days, yet most of us are truly students. Many of us overlook some of the most rudimentary elements that define and inspire the socialization of content, especially the social sciences involved with observing the culture, behavior, and conversations within online societies.
Social Networking for Your Chromosones!
Sure, you can join Facebook, you can put up a MySpace page, you can follow your friends on Twitter. You can pick your friends based on mutual interests or, gasp, actual friendship. I just joined a new social network today called “InSocialMedia.”
Direct Marketing vs Social Media Marketing
Thanks to the response received (@gyutae @AlbertMaruggi @AnnBernard @briansolis @martinbowling) from a Twitter post (follow here) on the topic of social marketing vs direct marketing, this post invites your opinion.
In a recent strategy session, some colleagues and I were discussing a promotion where one position was to focus on a direct marketing approach and another [...]
Case Study in Using Social Media Marketing
I get soooo many PR pitches each day, most of which are boring–I hit delete before I get to the end of the first sentence. Then there’s this gem, from Rachel Weikum at Weikum Communications.
Instead of the normal pitch format, her email was more like a blog post. It drew me in, gave me the [...]