The Future of Social Media Predictions
All we do here at Ignite Social Media is social media marketing. So we watch it carefully, looking for trends, what’s coming next, what’s likely to bubble up. And it’s got me thinking. I believe that social media is in its infancy. Not everybody does.
But I’m quite sure we don’t have [...]
Should Social Media Marketing Be Measured?
I read a post from Jake over at 10e20 blog recently with a promising title, “Social Media Marketing is NOT a Direct Response Channel.” I could not agree more. Jake’s point that you should not expect social media to compete with your direct response channels, like pay per click, is 100% valid.
Social media [...]
Social Media Leadership Questioned
Steve Rubel of Edelman wrote a post the other day that got me thinking. His premise was that social media specialists will no longer exist in the near future. Given what we do at Ignite Social Media (we are social media specialists after all), I disagreed, but I’d like to explain why it [...]
Social Networking for Your Chromosones!
Sure, you can join Facebook, you can put up a MySpace page, you can follow your friends on Twitter. You can pick your friends based on mutual interests or, gasp, actual friendship. I just joined a new social network today called “InSocialMedia.”