Case Study in Using Social Media Marketing
I get soooo many PR pitches each day, most of which are boring–I hit delete before I get to the end of the first sentence. Then there’s this gem, from Rachel Weikum at Weikum Communications.
Instead of the normal pitch format, her email was more like a blog post. It drew me in, gave me the [...]
Don’t Get Sick Off Of Social Networking
Two blog posts made headlines on Techmeme over the past few days and I don’t agree with either of them.
First Erick Schonfeld complains that there’s just too much noise coming from social media.
…I don’t have time to sift through thousands of Tweets and Friendfeed messages and blog posts and emails and IMs a day to [...]
Google Reader Wants Your Del.icio.us And Twitter Habits
If I were one of the stressed out digerati–constantly overwhelmed by the demands of social media–I could probably list out a dozen existing tools that Google Reader’s new sharing options borrow from. Instead, I have my social networking habits under control, so will stick with just the obvious comparisons.
Measure Twitter’s Influence
Twitter has become adopted enough among social media influencers that you should be monitoring the service daily for reputation attacks.