04 Aug

Social Networking By The Numbers

By: Bruce Houghton

Facebook, Filkr, Fllxter, Friendster and that’s just the F’s. Have you ever tried to figure ouMyspacet which of the growing number of social networks deserve your time or which services attract the exact demographic you’re looking for? Consultancy Rapleaf has some answers.

In a follow up to a study of social network users vs. age, Rapleaf has released data on the 49.3 million people who made up the survey. Some highlights:

  • Women ages 14-24 dominate activity on social networks and have more friends than men of the same ages.
  • Men ages 35+ are more active and have more friends than women of the same ages.
  • The average social network user has a mere 2-25 friends.

But that’s just the beginning. If social networking matters to you, take a few minutes to dig through the data here.

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About the Author: Bruce Houghton is a 25 year music industry veteran who owns booking agency Skyline Music and the tour marketing company Skyline Innovations. http://www.hypebot.com