04 Aug
Social Networking By The Numbers
By: Bruce Houghton
Facebook, Filkr, Fllxter, Friendster and that’s just the F’s. Have you ever tried to figure ou
t which of the growing number of social networks deserve your time or which services attract the exact demographic you’re looking for? Consultancy Rapleaf has some answers.
In a follow up to a study of social network users vs. age, Rapleaf has released data on the 49.3 million people who made up the survey. Some highlights:
- Women ages 14-24 dominate activity on social networks and have more friends than men of the same ages.
- Men ages 35+ are more active and have more friends than women of the same ages.
- The average social network user has a mere 2-25 friends.
But that’s just the beginning. If social networking matters to you, take a few minutes to dig through the data here.
About the Author: Bruce Houghton is a 25 year music industry veteran who owns booking agency Skyline Music and the tour marketing company Skyline Innovations. http://www.hypebot.com
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Monday, August 4th, 2008 at 12:05 pm under