Twitter’s Impressive Growth
If you read Marketing Pilgrim, or if you read online marketing blogs, you’ve probably heard of Twitter. It’s the rage at tech conferences and in certain communities. Outside of these circles, almost no one has heard of it. But while it may not have reached critical mass, the growth is pretty impressive.
I’ve noticed that people [...]
Facebook’s Turn-Around On Social Ads
Facebook once again made a step in the right direction with consumer privacy. I’ll admit I’m not exactly sure how it happened, and based on conversations I’ve had with others in the social media space, it seemed to happen pretty quietly. Yet the whole brouhaha over Facebook’s social ad policy that really irked me at [...]
Why I Think People Like Twitter - and Me on Twitter
I originally knocked twitter - and in my mind, the jury is still out - but I AM using it - Click here if you feel like following my twitter nonsense.
Twitter is the opportunity for bloggers and nerds to chat WHEN they want to - I can chat on aim, or yim, or msn or [...]
Social Media Promotion Example- Evel Knievel
As a young American boy growing up in the 70’s Evel Knievel was one of my role models. Aside from being a daredevil Evel possessed a strong understanding of marketing and engaged in a level of shameless self promotion that would have made PT Barnum proud.
Measure Twitter’s Influence
Twitter has become adopted enough among social media influencers that you should be monitoring the service daily for reputation attacks.
Social Media “Experts”
Social Media is everything you know and nothing about what you think or do in marketing. Sounds strange eh? It’s true though.
Think about how you approach marketing campaigns today and the picture will become a bit clearer.
Searching For Tweets
After I finished the first draft of this column, I returned to a post from Jeremiah Owyang on how he uses Twitter and noticed my four examples mirrored his first four of seven. It’s understandable, as there are only so many reliable Twitter tools out there, and most avid tweeters have come to a consensus [...]