Social Media Network Study
For Marketing Pilgrim readers who love data - here is a follow-up to Rapleaf’s social media study. The link has a spreadsheet that you can apply formulas to. The study looked at 49.3 million people on social networks and breaks them down by age and gender. This is good to study to look at if [...]
Can Social Media Do What It Claims?
July 5th was the five year anniversary of my blog. I started thinking about the bigger issues, and wrote this post on July 8th - and waited until I could get more information (see sidenote on bottom).
Ten-plus years ago, I started my career in public relations. One of the first campaigns I worked on was [...]
Succeeding At Social Media
You can’t escape social networks or social channels even if you tried to. Facebook, MySpace, Twitter, Plurk, FriendFeed, Orkut, Bebo, LinkedIn - give access channels for strangers to meet and attempt to become your friends.
As a marketer, social networks or web 2.0 networks and services give you an opportunity to reach out to potential customers [...]
All About Social Media
Here are some social media articles that I have found on the Web which I hope inspire you as this week kicks off to a firing start.
Chris Brogan writes about 50 Steps that can be used to establish a consistent Social Media practice while Information Week has a look at Google’s online encyclopedia offering and [...]
Avoiding Social Media
David Meerman Scott has a good post on Web Ink Now that discusses how we try to find reasons to avoid the inevitability of social media. David talks about how we tend to use our own experience (”I don’t read blogs”) or rely on flawed polls (many people don’t know that they are using RSS [...]
To Tweet or Not to Tweet
Last week a number of separate issues came together around Twitter activity and I just had to wonder why some people are in love with Twitter while others are on the side-lines with folded arms and a scowl.
The divide is pretty strong even among social media advocates. Check out this post from Steven Hodson. [...]
Fake Social Media Profiles
Somewhere in the middle of all the drama last week was a discussion on fake social media profiles, and as usual the white hat zealots were ready to crucify anyone associated with them, claiming they were yet another tool disparaging the SEO and internet marketing industry. Well it’s my profession responsibility to provide some examples [...]
The Future of Social Media Predictions
All we do here at Ignite Social Media is social media marketing. So we watch it carefully, looking for trends, what’s coming next, what’s likely to bubble up. And it’s got me thinking. I believe that social media is in its infancy. Not everybody does.
But I’m quite sure we don’t have [...]
Should Social Media Marketing Be Measured?
I read a post from Jake over at 10e20 blog recently with a promising title, “Social Media Marketing is NOT a Direct Response Channel.” I could not agree more. Jake’s point that you should not expect social media to compete with your direct response channels, like pay per click, is 100% valid.
Social media [...]
Social Media Leadership Questioned
Steve Rubel of Edelman wrote a post the other day that got me thinking. His premise was that social media specialists will no longer exist in the near future. Given what we do at Ignite Social Media (we are social media specialists after all), I disagreed, but I’d like to explain why it [...]